The Hyundai SUV event ran from 1st – 31st May 2018. With 158 Dealers taking part, a huge amount of bespoke media for each Dealer was created, including emails, direct mail, to print, radio, digital, mobile, film and point of sale material. The resulting campaign generated an amazing 147,578 website views in one month, over 22 million digital impressions and exceeded ours and Hyundai’s expectations, increasing interest and ultimately sales of the Hyundai SUV range.
As if this wasn’t enough, working with key partners we managed a “manufacturer media first” with Dealer personalised Homepage Takeovers for every single Dealer on AutoTrader showing that regionally personalised Dealer campaigns across mass media are now more accessible than ever before.