We targeted local high streets all over the UK to find women with naturally beautiful faces in a quest to find the ‘Dove Face in the Crowd’. The idea behind the campaign was to find women who exemplified the natural, soft caring qualities of Dove cleansing wipes. Real women were chosen from all over the country to compete to be the face of Dove. The campaign ran across all media channels and won multiple awards including a grand prix, platinum and several gold.