Brand Guardianship and creative lead for Co-op Food. We were responsible for every aspect of the Co-op’s marketing coms from all the instore POS, to press, outdoor and digital ad campaigns, major TV campaigns and writing and producing scores of national radio ads. It’s almost impossible to define the scope of work here as not only were we responsible for the bulk of the agency’s own creative work but our responsibilities also included signing off the majority of creative work produced by Co-op’s many regional or specialist creative agencies, artwork studios and food photographers.